College Football’s Most Valuable Teams

Oklahoma Sooners

Revenue: $70 million
Profit: $45 million
Conference: Big 12
Head coach: Bob Stoops

Oklahoma’s football revenue was up $10 million, or nearly 17%, over the previous season, thanks mostly to increases in ticket revenue and conference distributions. Since Bob Stoops took over in 1999, the Sooners have played in nine BCS bowls and have won at least 10 games in all but three seasons.

 Value in Millions